In this conversation, Shannon shares how her early identity as a dancer influenced her resilience, how retail work sharpened her ability to understand buyers, and how bold career moves taught her to trust her instincts. She discusses the difference between leaders who “do the work” and those who empower others, why personal branding is no longer optional, and how authenticity has become a true competitive advantage in a world where AI makes everything feel increasingly polished and impersonal.

Today, Shannon helps executives reclaim their voice, align their values with their work, and lead without sacrificing who they are. She also reveals her PROVEN framework—a practical way to assess whether a situation aligns with your goals, boundaries, and well-being.

About Shannon Plumb:

Shannon Plumb is the CEO of Purl Advisors and leads the Authentic Leader Revolution, helping growth-stage leaders scale sustainably without losing their soul. Over 20+ years, she has driven over $100M in revenue growth across multiple successful acquisitions, transforming organizations from startup to enterprise scale through relationship-driven leadership approaches. Her unique journey from professional ballerina to Fortune 500 Enterprise Sales Executive to Chief Revenue Officer gives her unparalleled insight into how authentic presence translates into business results. Shannon specializes in helping leaders stop following someone else's playbook and start writing their own, turning their natural strengths into their competitive advantage.

Reach Shannon:

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Website

Check out Kay's Uncopyable Sales Secrets Video Series: https://www.beuncopyable.com/sales-course

Want to be more successful, make more sales and grow your business? If so, you'll love this podcast. In this show, I (Kay Miller, aka "Muffler Mama," interview superstar business women from all industries. Their experience and advice will give you specific tools you can use to crush your goals like those grapes in my favorite "I love Lucy" episode. I earned the nickname “Muffler Mama" when sold more automotive mufflers than anyone in the world. Besides being a #1 Salesperson, I've been a successful entrepreneur for over 30 years. During that time, I (along with my husband, Steve) have generated 8 figures in revenue for our business. Besides hosting this podcast, I'm an author, speaker, coach, consultant and most importantly....Kelly's mom.

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Uncopyable Sales Secrets (Book by Kay Miller)

Uncopyable You (Book co-authored with Steve Miller)

Sign up for The Uncopyable Sales Secrets Video Series (Video Series by Kay Miller)

Contact:
kay@beuncopyable.com...