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If attention is the new currency, your scroll is the new storefront—and in 2025, how you show up online can make or break your real estate game. In this episode of Real Estate UnRaked, Eric Rakers from The Rakers Home Group at Herron Real Estate takes you behind the curtain of what’s working right now in real estate.

• Segment One – Social Media That Sells (2025 Edition): Learn why authenticity, short-form video, and consistency are now the lifeblood of your business. We break down how AI-driven algorithms reward real engagement over polished perfection, and how to build a community—not just a following.
• Segment Two – Inside the Dance of a Great Open House: We’re lifting the veil on how we at The Rakers Home Group run open houses that feel welcoming and genuine—plus what buyers should (and shouldn’t) expect when they walk through the door.
• Segment Three – Spotlight on Green Cove Springs: Take a tour of one of Northeast Florida’s most charming small towns, where historic roots meet explosive growth. Find out why this hidden gem is quickly becoming a top destination before the boom hits.

Whether you’re an agent, a buyer, or just love real estate, this episode delivers fresh, practical insight—with no fluff.

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