Send us Fan Mail

Discover how understanding the psychology behind money decisions can transform financial health. Join host Coy Brown in conversation with Kevin Jenkins, a behavioral finance expert, who shares his journey from Detroit to becoming a financial advisor focused on intentional living and wealth building.

In this episode:

• Kevin Jenkins’ background from Detroit and early influences shaping his grit and resilience
• How sports and entrepreneurial experiences developed his discipline and identity
• The pivot from sports management to financial education focusing on behavioral finance
• Insights from Kevin’s roles at Fidelity, Merrill Lynch, and his own ventures
• The importance of understanding the brain's systems—fast (system 1) vs slow (system 2)—in decision-making
• How emotional and psychological roots influence financial behaviors more than math
• The gap in traditional financial advice: information vs transformation
• Kevin’s Behavioral Wealth Report: serving first-generation wealth builders and Millennials
• The significance of early financial literacy and creating community programs
• The emerging trends in financial demographics and shifting industry focus
• Practical frameworks for making better financial decisions: the Decision Stack
• The evolving field of financial therapy and Kevin’s plans to integrate neuroscience into coaching

Timestamps:

• 00:00 - Introduction: Building sustainable wealth
• 01:16 - Kevin’s background and mission
• 02:34 - Detroit’s influence on resilience
• 07:10 - Sports and financial identity
• 11:10 - Lessons from hustle culture
• 15:50 - Transition to behavioral finance
• 19:44 - College insights into finance
• 26:25 - Auto finance and behavior
• 32:41 - Evolution from marketing to finance
• 36:20 - Launching Behavioral Wealth Report
• 40:28 - Community for wealth builders
• 46:02 - Lessons from Fidelity and Merrill Lynch
• 55:07 - Behavioral biases and awareness
• 62:19 - Neuroscience in decision-making
• 67:29 - Enhancing coaching with neuroscience
• 72:19 - Understanding financial behavior
• 75:51 - Coherence Performance Method
• 78:45 - Early financial education
• 83:08 - Trends in wealth management
• 88:08 - Financial literacy for kids
• 92:09 - Emotional learning in finance
• 98:55 - Building a life that pulls you
• 103:44 - Advice for wealth builders
• 109:20 - Connecting with Kevin
• 111:27 - Final reflection

Resources & Links:

• Behavioral Wealth Report
• Decision Stack Worksheet (Download link in show notes)
• Mental Edge Coherence Diagnostic (Start here and DM me directly for the Coherence Program)

Connect with Kevin Jenkins:

• Website: kevinnjenkins.com (send him a message, mention code LIFEISPOD10 for 10% off his services)
• LinkedIn: Kevin Jenkins
• Instagram: kevintheplanner_

Support the show