『Booked Out with Bre』のカバーアート

Booked Out with Bre

Booked Out with Bre

著者： Bre Cain | Virtual Assistant Wealth Coach
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Welcome to Booked Out with Bre: the podcast for virtual assistants ready to level up and founders building with team who refuse to choose between audacious ambition and a life they actually love.

I'm your host, Bre Cain, mama of three, unapologetic entrepreneur, and founder of a business built from my kitchen table and 4-year-old's bedroom with big energy and zero apologies.

I'm the founder of ICON & Lightning, a remote team agency that hand matches elite virtual assistants to founder-led businesses ... because the right team isn't an operational decision, it's a leadership identity. I'm also the founder of the VA Leadership Academy, where I've trained nearly 500 virtual assistants in the technical skills, emotional intelligence, and leadership identity it takes to become a truly strategic partner; not just a task doer.

Six years ago, I thought I had to choose. Mom or career. Present or ambitious. I went back to my 9-to-5 after my first baby and lasted three months before I realized my entire definition of success had shifted. So I bet on myself and built a business that now approaches $2M in just three years, scaled in part-time hours, alongside my kids, from home.

Here's what I know for sure: you don't have to choose.

You can have the booming business. The clients you're obsessed with. The school pickups, the slow mornings, the spontaneous yes moments. You can build a team that amplifies your vision instead of adding to your mental load. You can scale without sacrificing the life you built the business to protect.

This podcast is for the virtual assistant who's ready to stop trading hours for dollars and start leading like the strategic asset she already is. It's for the founder who's done doing it all alone and is ready to build a team that actually runs. And it's for every ambitious mama who was told to shrink ... and decided not to.

Expect candid conversations, zero corporate fluff, and the kind of real talk that makes you feel seen and activated.

💸Are you a VA ready to get booked out and level up? → Book a Free VA Mentor Call

🚀Are you a founder ready to build your dream team? → Book a Free Dream Team Design Session


Connect with Bre:
📸 Instagram: @heyitsbrecain

Copyright 2023 All rights reserved. マネジメント・リーダーシップ リーダーシップ 人間関係 個人的成功 子育て 経済学 自己啓発
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  • 127. VA Spotlight: How Virtual Assistant Diana Luna Went From Welding to a 5K/Month Freedom Business

    127. VA Spotlight: How Virtual Assistant Diana Luna Went From Welding to a 5K/Month Freedom Business
    2026/08/05
    In this episode of Booked Out with Bre, I am so honored to introduce you to one of our incredible full-ride scholarship winners, Diana Luna! For my birthday this year, I wanted to pay it forward by offering two scholarships to the VA Leadership Academy, and out of 157 applications, Diana’s story was one that I simply couldn't ignore. Diana spent 10 years in the trades as a welder—a job she loved but one that demanded 50 to 60 hours a week. As a single mom with a son who has specific needs, that kind of rigidity just wasn't sustainable. She was even pursuing an associate degree in small business, but between student loans and the time commitment, she realized she needed a faster, more flexible pathway to income. Here is what I dive into with Diana: Her journey from the sparks of the welding shop to the digital world of the virtual assistant industry. The raw reality of trying to balance a demanding trade job, college, and motherhood on three hours of sleep. Why she decided to trade a traditional 9-to-5 mindset for the autonomy of being her own boss. How the VA Leadership Academy is giving her the "college experience" for the online business world without the student debt. Her big 5K month celebration goal: a peaceful nature vacation in a Wisconsin state park with her son. Diana’s best advice for women who have big dreams but feel weighed down by their current circumstances. Diana is the definition of a hard worker who isn't afraid to meet life's challenges head-on. If you are a business owner looking for a dedicated, brilliant, and heart-led person to join your team, you definitely want to get to know Diana. Tune in to hear how she is building her dream life one step at a time! Episode Outline: Introduction: Meet full-ride scholarship winner Diana Luna (00:02) Bre Cain’s birthday mission: Paying it forward to the virtual assistant community (00:12) The scholarship experience: Openjoy and a flow of emotions (01:14) Diana’s background: 10 years as a professional welder (02:58) The challenge of rigid schedules and the need for another income outlet (03:20) Why the online space is the best option for single parents (03:48) The transition from a small business degree to the virtual assistant world (04:35) Burnout and the sustainability of traditional school systems (05:24) Laying the foundation: Applying education to a remote career (06:10) The 5K month benchmark: A vacation to celebrate time with her son (07:42) Diana’s first impressions of the VA Leadership Academy (09:41) Diana’s advice: Pursuing dreams and the importance of consistency (10:52) How action builds confidence and motivates you to keep pushing (11:15) A call to founders: Why Diana is a powerhouse for your team (11:55) Closing remarks and how to celebrate Diana’s journey (12:21) Connect with Diana: Linkedin: www.linkedin.com/in/-dianaluna Website: https://dianasdigitaldesk.com/ Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
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    15 分
  • 126. High-Value Virtual Assistant Secrets: How to Sign $1K+ Monthly Packages

    126. High-Value Virtual Assistant Secrets: How to Sign $1K+ Monthly Packages
    2026/07/29
    In this episode of Booked Out with Bre, I am diving into the juicy details of how you can stop competing for the bottom and start signing dream clients into $1,000+ monthly packages. I’m breaking down the math of why a high-value retainer is more doable than you think—hint: at $40 an hour, that’s only six hours of work a week! I share my perspective on why calling yourself just a "Virtual Assistant" might actually be holding you back and how to create a "Category of One" by finding your unique intersections. We talk about shifting from a "task" mindset to a "CEO" identity and why your personal brand—quarks and all—is your biggest magnet for abundance. Here is what I cover in this episode: The simple math that proves high-value packages require less time and create more freedom. Why specialization is the key to escaping the race to the bottom in the virtual assistant industry. The "Intersection" strategy: How to combine your past career skills with your passions to create a unique offer. How to build a visible brand that speaks for you, rather than just a static portfolio. Success hacks for building "Proof of Concept" even if you have zero experience as a virtual assistant. A live workshop where we transform a general admin role into a signature financial money-management system. A first look at my brand new tech platform, Hey Vava, designed to help you find clients and build your business in your pocket. If you are ready to own your expertise and start charging what you are worth, this episode is your roadmap to 5K months and beyond. Let’s get you paid, honey! Episode Outline: Introduction and welcome to the session (01:46) The math of $1K+ packages: Why $40 an hour is a reasonable Virtual Assistant rate (03:20) Perception of value: Why you shouldn't just call yourself a Virtual Assistant (04:33) The problem with generalist roles and the power of specialization (05:27) Creating your own world through the "Intersection" method (06:15) My first role: How I started as a Director of Operations (07:59) Distinguishing yourself with unique messaging and a strategic lens (08:44) Building a visible personal brand vs. a hidden portfolio (11:33) Why being a Virtual Assistant is the fastest path to tangible income from home (12:02) Auditing how you show up as a business owner (13:20) Standing out by sharing your quirks and personal brand story (15:50) Bridging the gap between confidence and your hourly rate (16:56) Using free projects and beta testing to build a launchpad for success (18:31) Why founders hire for character, resourcefulness, and self-trust (21:04) The market rewards visibility: Showing up as the expert now (24:08) Workshop: Elevating a Virtual Assistant role for accounting firms (27:27) Developing a hot take and signature strategy for your services (29:28) Creating a signature methodology to solve specific client fires (31:27) The "Easy Button" for monthly retainer packages (32:31) Tiering your deliverables to avoid confusing your clients (36:56) Introducing Hey Vava: The Virtual Assistant business management app (38:34) The future of the Hey Vava double-sided marketplace (40:22) The VA Leadership Academy: Mentorship, community, and certification (41:58) Closing remarks and final encouragement (44:06) Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
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    44 分
  • 125. VA Spotlight: How Katlyn Wertz Hit 10K Months in Half a Year as a Pinterest Virtual Assistant

    125. VA Spotlight: How Katlyn Wertz Hit 10K Months in Half a Year as a Pinterest Virtual Assistant
    2026/07/15
    In this episode of Booked Out with Bre, I am sitting down with the incredible Katlyn Wertz (known to many as Kate!). Kate is a powerhouse member of the VA Leadership Academy who has achieved a milestone many dream of: she hit 10K months just six months after launching her business. I remember when Kate first came into my world—she had a decade of corporate experience and a creative boutique background, but after having her son, she knew the 9-to-5 life wasn't an option anymore. She dove into the virtual assistant industry and quickly realized that her creative eye was her greatest asset. We talk about her rapid transition from a general virtual assistant to a high-demand Pinterest specialist and how she built a team to support her scaling agency. Here is what I dive into with Kate: Her journey from corporate breadwinner to finding freedom as a virtual assistant. The raw reality of the "6-month grind" and how she hit five-figure months faster than she ever imagined. Why she decided to niche down into Pinterest and how it became her signature service. Her advice on taking "imperfect" roles in the beginning to build the launchpad for your dream business. The power of the VA Leadership Academy community and how referrals helped her fill her client roster. Her top two success tips: hiring a team before you’re ready and staying consistent through the "no's." How she balances running an academy and an agency while working 9 to 3 and never missing a nap time or a school pickup. All the details on her Pinterest Atelier and how she’s teaching other VAs to master this lucrative niche. If you are ready to see what is actually possible in this industry when you pair your drive with a proven strategy, you have to hear Kate’s story. She is living proof that being a virtual assistant is the ultimate vehicle for having it all! Episode Outline: Introduction: Meet Katlyn Wertz and her 10K month success story (00:01) Kate’s background: 10 years in corporate and the transition to motherhood (00:58) Finding the virtual assistant industry with Bre Cain (01:54) The initial goal: Groceries, mortgage, and 20 hours a week (02:13) The current reality: 10K+ months and a team of three (05:11) Identifying the niche: Why Pinterest was the perfect creative match (05:29) Launching the Pinterest Atelier to teach other virtual assistants (06:09) The timeline: 6 months of going all-in to hit the 10K milestone (07:06) The "Rain" effect: Why taking any role in the beginning leads to a flood of work (08:49) How to find your niche by identifying what you love in a generalist role (10:41) The Support of the VA Leadership Academy: Job boards, community, and expert help (13:36) The power of referrals within the virtual assistant community (15:45) Success Tip #1: Hire team members before you think you are ready (17:45) Success Tip #2: Understand that success doesn't happen overnight (18:34) Why leadership and character matter more than technical skills (19:26) Learning on the job: Why you don't need to know every platform to be a great virtual assistant (20:42) Where to find Katlyn Wertz: Pinterest management and the Pinterest Atelier (21:31) Connect with Kate: https://www.instagram.com/itsvirtuallykate Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
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    27 分
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