In this weeks episode of EventNewsDXB, we sit down with Ben McDonald, Managing Director of Purple Glow, to explore where immersive technology meets purposeful design.

Ben talks about blending the digital with the physical - because stacking more LED doesn’t equal a better experience. The simple brief he chases is this: design for engagement, dwell, and the conversation that happens after. Measure what actually moves people, not just what looks impressive on a floor plan.

We get into practical takeaways for teams working in the Middle East right now, why budgets are more disciplined than outsiders think, how collaboration over competition can raise the bar and why the region’s growth demands agility, local understanding and cleaner, more purposeful activations.

If you’re an event professional in the Middle East, you’ll find this refreshingly honest and immediately usable.

Production Credits:

Presented by: Ian Carless
Studio Engineer & Editor: Roy D'Monte
Executive Producers: Ian Carless & Joe Morrison
Produced by: EventNewsDXB & W4 Podcast Studio

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