Andy Pearson: Bold in a Can- Why Playing It Safe is the Real Risk
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Andy Pearson: Bold in a Can- Why Playing It Safe is the Real Risk
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About This Episode
What if the crazy idea is actually the smartest move you could make? Andy Pearson, VP of Creative at Liquid Death, has built a career by leaning into the absurd and flipping conventional logic on its head. From selling $500 cookies to fund a trip that launched his career to redefining creative strategy at one of the fastest-growing beverage brands, Andy sees boldness as spotting opportunity where others see nonsense. In this episode, he shares how his unique approach unlocks unforgettable, viral campaigns and why the riskiest move is playing it safe. We also explore how his philosophy shows up in life beyond work, including his ultramarathon mindset and belief that success comes from taking the first step, not having it all figured out. If you're ready to rethink boldness, risk, and creativity, this is the episode for you.
About Andy Pearson
Andy Pearson is the VP of Creative at Liquid Death, one of the fastest-growing non-alc beverage brands. Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. It takes low-calorie beverages and packages them into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. Its product lines include mountain water, soda-flavored sparkling water, iced tea, and more. A portion of Liquid Death’s proceeds goes to nonprofits who are helping fight plastic pollution and further our #deathtoplastic sustainability mission. As part of Liquid Death's evil mission to make the world healthier and more sustainable, Andy helps oversee all creative output from the brand, from its viral video content to social content to merch to experiential events to CRM and more. Prior to his current attempt at global domination, Andy spent 12+ years as an award-winning creative at agencies like CP+B, Deutsch LA, and Humanaut.
Additional Resources
Web: ievenwrotethissickurl.com
Instagram: @ievenshotthis
LinkedIn: @AndyPearson
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