When Adam Griffiths packed a bag and followed his brother to Dubai he didn’t plan on founding an event agency. However, fatherhood and a hard look at what “trust” means in this market, pushed him to launch Enigma, built on a simple promise: do what you say you’ll do.

In this week’s episode of EventNewsDXB, Adam draws a clear line between live events and experiential and why the win isn’t footfall, it’s connection. He shares how his team designs for engagement and dwell, not just more screens and why success lives in the conversation that happens after. We also dig into a standout case from Jeddah’s Red Sea Film Festival with Netflix - a multi-zone fan experience adapted thoughtfully for local culture.

Adam also talks candidly about building fast without losing the plot: hiring for attitude, keeping the team intentionally lean, qualifying briefs and saying no to race-to-the-bottom procurement.

It’s an honest, practical playbook for event pros in the region: how to protect creativity on tight budgets, use data with purpose and build the kind of trust you can look for in a client.

EventNewsDXB is supported by Warehouse Four and -45dB

Production Credits:

Presented by: Ian Carless
Studio Engineer & Editor: Roy D'Monte
Executive Producers: Ian Carless & Joe Morrison
Produced by: EventNewsDXB & W4 Podcast Studio

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