Contractors love to chase new leads. But according to Joshua Crouch, CEO of Relentless Digital, the real growth is hiding in the opportunities you’re already generating — and AI is the key to unlocking it.

In this episode, Josh explains why most contractors don’t have a lead problem, they have a conversion problem. From missed calls to poor booking rates to weak follow-up, the real leaks in your business are operational — and they can all be fixed with the right mix of AI and automation.

Here’s what you’ll learn:

- The cost of missed calls: why 15–17% of leads never even get answered, and how AI-powered callbacks can capture them instantly.

- Speed-to-lead + AI: why responding in under 30 seconds — with automated text, email, and voicemail — changes the game.

- Follow-up that actually works: how AI-driven campaigns nurture prospects for 7–14 days without annoying them.

- Reactivation campaigns: Josh’s case study of booking 283 jobs and nearly $300K in revenue by reactivating old customers — all without a single new lead.

- Google Business Profile + reviews: how AI tools help optimize listings, repurpose reviews into content, and boost local SEO rankings.

- Automation vs. AI: why automation saves you hundreds of hours, and AI makes the messaging sharper, faster, and more effective.

- The future of contracting: how AI + automation will connect every piece of your tech stack — lowering overhead, improving accountability, and helping contractors scale.

Whether you’re at $2M or $20M, this episode will show you how to stop wasting leads, harness AI and automation, and finally build a business that grows smarter — not just bigger.

📝 Key Takeaways / Show Notes:

- Most contractors don’t need more leads — they need to book more of the ones they already have.

- AI can help catch missed calls and inquiries instantly.

- Persistent, automated follow-up for 7–14 days drives huge gains in booked jobs.

- Database reactivation is one of the cheapest, fastest levers to pull for growth.

- Google Business Profile is a goldmine — and AI can help optimize, post, and manage reviews consistently.

- Automation saves time; AI sharpens the message. Together, they turn operations into a growth engine.

- Align your agency + CRM + operations to track true booking rates and conversion metrics.

- Future contractors will be tech-enabled companies where AI handles the busywork so people can focus on high-value tasks.

📌 If your service is urgent (roof leaks, burst pipes, no AC)… Google and LSA will feed your crew.

📌 If your service is visual, emotional, or aspirational (remodeling, painting, windows, flooring)… Meta and YouTube are your goldmine.

📌 And if you don’t know which category you fall into?

You’re probably burning money right now without even knowing it.

🎯 Want a marketing system built specifically for your trade that actually gets results?

👉 Book a Free Demo Call: https://contractormarketingpros.net/calendar

We help contractors get found online, generate quality leads, and dominate their local markets.

Let’s build your machine.

🔔 Subscribe for more no-fluff contractor marketing content every week.

📞 Questions? Drop them in the comments or reach out directly.

Thanks for watching. Now let’s go get some leads. 💥

Links & Resources:

Instagram: https://www.instagram.com/relentless_digital/

Linkedin: https://www.linkedin.com/in/josh-crouch/

Facebook: https://www.facebook.com/josh.e.crouch/

Website: https://www.relentless-digital.com/