8. Understanding your niche/ideal client - what no one's ever told you before
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8. Understanding your niche/ideal client - what no one's ever told you before
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Sick of pigeon-holeing your ideal client, being asked whether they're a coffee or tea person, and wondering why tf it actually matters?
The secret is, it probably doesn't.
Hannah breaks down why psychographics are FAR more important than demographics, how to identify your client's core values and how they interact with yours, and the importance of understanding the leadership balance between you and your clients/customers.
This episode will leave you feeling more inspired and clearer around your ideal client than you've ever felt before.
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