From kitchen experiments to a national wellness brand Emma’s journey with Hip Pop is anything but ordinary.

In this episode, she takes us inside the world of gut health, entrepreneurship, and brand-building, sharing how she went from brewing kombucha at home to running one of the UK’s fastest-growing drinks companies. With no industry experience and a whole lot of grit, she talks honestly about scaling challenges, parenting while building a startup, and why clarity in branding is non-negotiable.

We explore:
• How a personal need became the starting point for Hip Pop
• Why brand identity and mission matter more than clever marketing
• What entrepreneurship looks like behind the glossy Instagram walls
• How parenting shapes resilience, perspective, and decision-making
• Why women in business need visibility, support, and stronger networks

At its core, this conversation is about resilience, instinct, and building something meaningful even when the path isn’t clear.

From corporate boardrooms to craft brews. Paul Williamson’s story is a masterclass in taking risks, embracing creativity, and learning through imperfection.

In this episode, Paul shares how he swapped a steady career for the unpredictable world of brewing, what it taught him about business, marketing, and community, and why simplicity often wins over complexity.

We dive into:
• The mindset shift from employee to entrepreneur
• Why storytelling and awards fuel real brand growth
• The lessons brewing teaches about patience, process, and people
• Finding balance between ambition and everyday life

It’s an honest conversation about entrepreneurship, creativity, and the courage to start again — proof that some of the best ideas are brewed slowly.

After turning down medical school and walking away from the traditional route into sports medicine, Andy Nicholettos set out to understand pain differently.
Not just the physical kind but the emotional, social, and human side that textbooks often miss.

In this episode of 360 Life Stories, Andy shares his journey through pain management, performance, and the myths that still shape how we think about the body.

He talks about curiosity, unlearning, and why listening often matters more than knowing.

From challenging outdated ideas in healthcare to redefining patient-centred care, Andy’s story reminds us that progress doesn’t come from certainty it comes from curiosity.

Hosted by Iain Pritchard, exploring real stories of growth, setbacks, and the strength it takes to keep going.