290: Why Accurate Financials Lead To Better Decisions and More Profit with Max Emory
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Jonathan welcomes Max Emory, founder of Time Capital Bookkeeping & CFO Solutions, a bookkeeping educator and active investor. Together, they explore why clean books form the foundation of every real estate business and how accurate categorization impacts both taxes and lending. Max explains what decision-ready financials allow investors to do, including timing acquisitions, managing cash flow, and avoiding costly tax surprises. He also shares why onboarding with a professional bookkeeper is intensive but worthwhile, how your bookkeeper, CPA, and attorney should collaborate, and the most common financial pitfalls he corrects for flippers, wholesalers, and landlords.
Max shares his path from serving in the Marine Corps to purchasing his first duplex in Columbia, South Carolina, and scaling through clustered small multifamily properties using the BRRRR strategy. He discusses early challenges such as hiring and firing property managers, building a technology-driven team, and using neighborhood comps and appraisals to improve accuracy. He explains how commingling funds can disrupt operations and increase bookkeeping costs, how simple categorization mistakes can inflate taxable income by thousands, and how to adjust profit and loss reporting to support specific goals, whether maximizing lendability or minimizing taxes.
Listeners will leave with a clear checklist for preparing to hire a professional bookkeeper, an understanding of which financial metrics matter most, and the confidence to treat bookkeeping as a strategic advantage rather than a yearly obligation.
In this episode, you will hear:
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Why bookkeeping is the financial foundation—and how it drives tax strategy, lending, and acquisitions
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The most expensive mistakes Max sees (miscategorization, commingling, missing capex visibility)
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How to align your bookkeeper, CPA, and attorney so your entity structure helps operations
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A simple starter system for receipts, statements, and deal docs (even before you hire help)
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When and why to keep taxable income high (and when to compress it)
If you enjoy the show, please follow Zen and the Art of Real Estate Investing on Apple Podcasts and leave a rating and review. It helps other listeners discover these conversations and supports the show's growth.
Supporting Resources
Connect with Max Emory
Website: https://www.timecapitalbcs.com/
Youtube: https://www.youtube.com/@millionairebookkeeper
Facebook: https://www.facebook.com/themaxemory
Instagram: https://www.instagram.com/timecapitalbcs
LinkedIn: https://www.linkedin.com/in/millionairebookkeeper/
Tik Tok: https://www.tiktok.com/@timecapitalbcs0?lang=en
Instagram: https://www.instagram.com/millionairebookkeeper/
Connect with Jonathan:
Website - www.streamlined.properties
YouTube - www.youtube.com/c/JonathanGreeneRE/videos
Instagram - www.instagram.com/trustgreene
Instagram - www.instagram.com/streamlinedproperties
TikTok - www.tiktok.com/@trustgreene
Zillow - www.zillow.com/profile/StreamlinedReal
Bigger Pockets - www.biggerpockets.com/users/TrustGreene
Facebook - www.facebook.com/streamlinedproperties
Email - info@streamlined.properties
This episode was produced by Outlier Audio