In this episode, we're tackling one of the biggest changes happening in digital marketing right now: Google's AI Overview answers. You've seen them—those summaries that appear at the top of Google results when you ask a question. So how do you get your business to show up there?

Eric breaks down the simple three-part playbook he and the team at In Transit Studios use to help local businesses get noticed by Google's AI:

1. Clarity – Write website content that directly answers real customer questions.

2. Credibility – Build trust with proof, like real names, photos, reviews, and consistent business details.

3. Connection – Help Google understand your site with schema markup, the behind-the-scenes code that labels your business info, services, reviews, and location.

Together, these create what Eric calls "AI Readiness." Most competitors haven't done it yet—so now's your chance to stand out while they're still figuring it out.

He also shares a Shoestring Marketing Tip you can try right away: partner with nearby businesses for a themed "crawl"—like a café, pizza, or dessert crawl—to boost visibility and create community buzz.

Want to know where you're losing potential customers before they even find you? Visit MyMarketingScorecard.com to spot and close the gaps that are quietly costing you customers.