13) How to Turn Happy Customers Into Referral Machines (Advocacy)
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13) How to Turn Happy Customers Into Referral Machines (Advocacy)
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Most business owners have far more happy customers than they realize, but most of them aren't talking about your business.
In this episode of The 15-Minute Marketing Fix, Eric shares how to turn those quietly satisfied customers into raving fans who help spread the word and attract new customers. You'll learn how to set up an automated review request system that encourages more feedback without breaking Google's rules, how to train your team and create in-store messaging that keeps reviews top of mind, and how to continue the relationship after the sale through social media and email.
Eric also explains why a few negative reviews can actually help you and how to respond when they happen. Plus, don't miss the Shoestring Marketing Tip of the Week!
To find out where your marketing might be losing customers, visit MyMarketingScorecard.com.