The conversation covers the role of an author strategist, the importance of marketing for authors, and the various options for publishing a book. It delves into the journey of an author strategist, the early focus on marketing, and the impact of marketing on an author's success. Additionally, it explores the different publishing options available to authors, including traditional, self-publishing, and hybrid models. The conversation delves into the game of becoming a bestseller, the appeal of bestseller status, Amazon bestseller badges and rankings, the process of becoming a bestseller, Zach's book 'Trust Me, I'm an Author', building trust as an author, webcasts and book launch experience, the value of an agent in book publishing, rookie mistakes in book publishing, JuxtaBook Press and mission-driven publishing, and connecting with Zach Kristensen.

Takeaways

• Author Strategist Role
• Marketing is Essential for Authors Bestseller status is appealing for authors and readers
• Understanding the nuances of book publishing is crucial for success

Chapters

• 00:00 Introduction and Setting the Stage
• 06:20 The Importance of Marketing for Authors
• 13:04 Options for Publishing a Book
• 33:31 The Game of Becoming a Bestseller
• 38:39 Zach's Book: Trust Me, I'm an Author
• 49:46 Rookie Mistakes in Book Publishing
• 57:23 Connecting with Zach Kristensen

Links

https://www.juxtabook.com/
https://www.linkedin.com/in/jeff-stutz-20b21627/
https://platteclark.com/