AI may be reshaping small business marketing, but the ones who thrive will be those who adapt.

In this episode of Human Work After AI, Chris Fanchi speaks with Vitaly Motuz, founder of Reviews on My Website and Text Ninja, about how he bootstrapped a SaaS company serving 3,000+ local businesses and what he’s learned about trust, automation, and human connection in a digital-first world.

They discuss how Vitaly turned a simple idea into a growing SaaS platform, why he’s cautious but optimistic about AI, and what skills will matter most as automation transforms local business operations.

🕒 Chapters

0:00 Intro – The future of jobs and adaptability

1:00 Vitaly’s origin story: From engineer to SaaS founder

5:00 Turning a simple widget into a global review platform

8:00 Doing things that don’t scale—and why it matters

10:30 Learning to let go of control as a founder

14:00 Using AI inside the product: automated review replies

17:00 How local businesses are reacting to AI

19:00 The widening gap between those who embrace and ignore AI

22:00 Why adaptability beats fear in an AI world

25:00 Human touch vs. automation: where to draw the line

27:00 The privacy question we’re not asking enough

30:00 What’s next for Reviews on My Website and Text Ninja

💡 Key Themes

- The tension between automation and authenticity

- Why adaptability is the ultimate future-of-work skill

- The coming trust gap between businesses that use AI wisely—and those that don’t

🔗 Resources

Reviews on My Website: https://reviewsonmywebsite.com

Big North Marketing: https://bignorthmarketing.com

If your SaaS or agency is navigating the same AI transformation, visit BigNorthMarketing.com to explore how to grow smarter, not just faster.