AI has lowered the barrier for hackers, turning novices into advanced attackers almost overnight. What does this mean for identity, cybersecurity, and the future of work?

In this episode of Human Work After AI, we speak with Eli Farhood, founder of KatshID, a company pioneering biometric authentication that eliminates passwords and protects digital identities. Eli shares his journey from finance to cybersecurity, and why he believes AI demands a paradigm shift in identity security.

🔑 What you’ll learn in this conversation:

- How AI automation and generative models change the threat landscape for businesses

- Why credentials are the weakest link in identity security — and why eliminating them matters

- The role of biometrics and device-agnostic solutions in securing the future of work

- Lessons from finance and risk management that apply to today’s digital economy

⏱️ Chapters

00:00 – AI’s impact on hacking & identity theft

01:00 – From finance to cybersecurity: Eli’s founder story

07:00 – Stress, risk, and the decision to pivot into tech

12:00 – Fake news, bots, and early signals of identity fraud

17:00 – Personal story of identity theft and its fallout

23:00 – Why legacy systems can’t protect us in the AI era

26:00 – Biometrics, hand scans, and eliminating credentials

33:00 – What business leaders need to know about modern cyber threats

47:00 – The future of work, utilities, and national security in an AI age

🔗 Resources

KatshID: https://katshid.com

Big North Marketing: https://bignorthmarketing.com

💡 If you’re a SaaS founder or marketing leader navigating AI disruption, visit bignorthmarketing.com to explore how we help SaaS companies grow with clarity and confidence.