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あらすじ・解説

Kaizen, skills, integration: three words that 20 years ago didn’t mean anything, today they mean a lot. Our economy and society rotate around these concepts. Which role do they play in our life? 

Furthermore, we all know that the globalization is making our system changing so fast that we literally have to run! And who wins the marathon at the end? The business with the best players. The most motivated, the most skilled-matching team. There is no enterprise without people. Obvious. Human resources represent the strength of the business, the engine that allows to keep up with the marathon, to be competitive. We have to focus on the performance of the people, of our team. 

During the years, indeed, the market have kept evolving very fast and also the "marketing concept" has changed. The product is not anymore the beginning and the end of the business cycle, but the customer is. This process starts from the customers because nowadays people are more important than products. That’s why marketing has become so important so far. What is marketing then? 

Marketing is putting the right product, in the right place, at the right price, at the right time. How does a company do that? Creating a successful marketing mix strategy.

The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.

©2020 International Management School (P)2020 International Management School

The Enterprise System in the Innovation Era: Understand the Potential of Human Resources. Embrace Marketing and Adopt New Technologies for Succeed in 2020に寄せられたリスナーの声

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  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Lino Shahid
  • 2020/07/29

Strongly Recommended

You will not be disappointed. If you're looking to take actionable steps to turn your business HR division around to deliver positive results and accomplish your goals. A lot of useful advises and marketing tactics came from this audiobook. Strongly Recommended!

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Chet Broach
  • 2020/07/29

This audio book is a road map

Awesome audiobook with lots of ideas. This audiobook is a road map to using HR best practices to grow your company. If you really, really want to grow your business without wasting time and scarce money on marketing, Get this audiobook and understand the marketing strategies inside.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Thaddeus Provencal
  • 2020/07/29

This book is indispensable

A very thoughtful and well-explained audiobook on how to set up an HR department to make it stronger, not a headache like it is so often is. Running a company can be a big worry. Well, I can’t wait to equip what I learned here. Especially the part concerning the importance of HR. Recommended!

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Jerald Klemme
  • 2020/07/29

A Masterpiece

A must-have audiobook for every businessman who has any influence in HR strategy, or intends to have in the future. Today’s workplace requires so much more than the old style of HR. The business needs to see that HR has so much more to offer! Highly recommend!

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Miles Dube
  • 2020/07/29

Extraordinary audio book.

By listening to this book and taking action, you can learn all the tools and strategies for bringing your HR to life and making it work in the way it is meant to.The marketing concept was very well explained here in order to grow your business. You can tap into the benefits of your HR and Marketing and develop a company that is stronger than ever before

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Randal Morace
  • 2020/07/29

Great resource for creating standout HR!

This audio book is a road map to using HR best practices to grow your company.This is a great tool for creating a company-specific HR-strategy. The narrator provides a guidance to run a business company with efficiency through HR. Also the marketing strategies were superb.Recommended!

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Donte Sidney
  • 2020/07/29

A brilliant, and practical audio book!

Awesome audio book with lots of ideas to think about and how these have been applied in reality. Good tips on what to look out for, how to make a good skillful HR team, build a good marketing strategy and adopt advanced technologies,Thanks Adam Walker.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Alfredo Lozano
  • 2020/07/29

A real game-changer!

Do not let the low cost of this audio book fool you into taking it lightly.If you really, really want to grow your business without wasting time and scarce money on marketing, Get this audio book and understand the marketing strategies inside. You will not be disappointed.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Refugio Ku
  • 2020/07/29

Technical, insightful and excellent audio book...

A must-have book for everyone who has any influence in HR strategy, or intends to have in the future.Today's workplace requires so much more than the old style of HR.The business needs to see that HR has so much more to offer!

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Ellis Branson
  • 2020/07/29

Every Business Needs This Audio Book!

If you're looking to take actionable steps to turn your business HR division around to deliver positive results and accomplish your goals, then Adam Walker's audio book is the most important HR book you will ever get. The info presented in this audio book is concise and easy to understand.I highly recommend this book to any business owner who wants to accomplish more goals and solve their biggest HR problems.

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  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Austin S. Allen
  • 2020/07/29

Engaging and just brilliant

I loved this. The compositions make this audio-book about business & economics so accessible. I’ve learnt so much and explored parts of the world I knew nothing about. I highly recommend this. Best thing I have listened for years.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • David A. Moser
  • 2020/07/29

Must listen for anyone curious about business

Brilliant & timely, a must listen for a glimpse into our enterprise future . The author's curiosity is infectious & he takes you on a journey beyond the obvious concepts & places.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Josh C. Lewis
  • 2020/07/29

Accessible Insight to Crucial Info

Excellent audio-book by industry expert - do a preview of the content - a true library classic which you'll refer to over the years. Outstanding material, well presented, very worthwhile. it's a value for money

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Eddie K. Smith
  • 2020/07/29

Productive Planning

Every business requires a good plan . A great plan is the first step of starting a business. The author has clarified it too in the audiobook

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Terry B. Bollinger
  • 2020/07/29

Keypoints of Success

This audio-book will teach you the secrets of gaining success from your business. The points are very valuable . I must praise the author for sharing these valuable key points

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Francis E. Gonzalez
  • 2020/07/29

Art of Digital transformation

World is developing day by day with a rapid pace . This audiobook represents how a business can expand and gain economy by digital transformation . Digital marketing is the future

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Leopoldo R. Goldston
  • 2020/07/29

Creative Thinking

Creative thinking is everything. This audio-book teaches how creativity can do a good impact on your enterprise or startup . Nothing can be achievable without creativity

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Miquel Clutter  
  • 2020/07/29

Surprisingly useful

This was set as a supplementary text for a MSc module on digital leadership. i found it surprisingly useful. there are some good strategy models - the platform business model and the customer network model stand out. the section on what is and is not "disruption" is really clear and non-hysterical, which is unusual, in my recent experience. everything is clearly referenced, which is handy. it's that most unusual of "business" audio-book- one that does what it says it's going to do on the cover. great.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Oliver Giltnerfox
  • 2020/07/29

Comprehensible Examples

Read this audioi-book. I struggle with understanding the workings of recent technology. I love technology, but in recent years, I’ve begun to smile and nod and silently whisper, “WtheHisGO?” (What the Heck is Going On?) Big data? AI? The IoT? Although this audio-book is written for business and government leaders, it’s been a cathartic read for me. Siebel’s writing does what the best writing does: Ushers us with identifiable examples. This is an important audio-book, one we all need to listen. I am ever so glad I did.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Miguel Chong
  • 2020/07/29

Making Sense of a World in Transformation

Adam Walker 's Digital Transformation pulls off a very neat trick: making sense of the accelerating pace of innovation that's fundamentally altering business and society. If you need to understand how new technologies are transforming our world (and you do), this audio-book is the place to start.