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How to Stop Customers from Fixating on Price

ナレーター: Todd Mundt
再生時間: 24 分
価格: ¥ 300
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あらすじ・解説

Marco Bertini, an assistant professor of marketing at London Business School, and Luc Wathieu, the associate dean of faculty at the European School of Management an Technology, write that – your best tool for getting people to see beyond price may be the price itself.

This article was first published in the May 2010 issue of Harvard Business Review.

©2010 by the President and Fellows of Harvard College, All Rights Reserved (P)2010 Audible Inc.

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  • Pradeep
  • 2017/08/06

very thought provoking

very thought provoking, very well narrated, good examples taken to explain the over all concept

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