This essay sheds light on how Amazon applies global strategies and how Amazon has attained unprecedented financial success. Amazon has a slew of websites that cater to the needs and wants of people within Austria, Canada, China, France, Germany, Italy, Japan, Spain, the United Kingdom, and the United States. Despite the language differences and the differences in product offerings among the websites, the layout of the sites appear to be remarkably similar to one another ("Amazon international around"). Amazon can continue to offer their customers free shipping and can continue to sell their products at extremely reduced prices relative to traditional retailers, because they do not have the massive overhead costs that traditional retailers incur. Furthermore, Amazon has achieved the competitive advantage economies of scale as a result having an unprecedented level of demand for their products. The best business practices for companies competing in global markets to adopt are also highlighted in this essay, such as offering superior customer service, having algorithms in place that enhance the online shopping experience, monetizing their platforms to offset the costs of offering customers discounted prices, and constantly implementing changes based on insightful customer feedback. As a multibillion behemoth, Amazon has attained unprecedented financial success that other companies should take heed of by following the cardinal business practices that lead Amazon to hefty increases in brand growth, market share growth, and revenue growth.
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