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Everybody Writes

Your Go-To Guide to Creating Ridiculously Good Content
著者: Ann Handley
ナレーター: Cynthia Barrett
再生時間: 8 時間 44 分
カテゴリー: 洋書, Business

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あらすじ・解説

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt... does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. So being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.

In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets - like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media.

©2014 Ann Handley (P)2014 Audible Inc.

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絞り込み:
  • 総合評価
    3 out of 5 stars
  • ナレーション
    1 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Ann F. Bauer
  • 2015/11/12

Great writing, good story, TERRIBLE narration

What disappointed you about Everybody Writes?

The information is GREAT, but the gal who narrates it terrible. She over-enunciates, reads super slowly and has zero personality. I highly recommend you just buy the hard copy.

Who would you have cast as narrator instead of Cynthia Barrett?

Perhaps the author, who seems to have a great personality.

What reaction did this book spark in you? Anger, sadness, disappointment?

Like I said, the info is great, but listening to the narrator made me want to rip my eyeballs out...or just fall asleep.

11人中11人のお客様がこのレビューが参考になったと答えています。

  • 総合評価
    1 out of 5 stars
  • ナレーション
    1 out of 5 stars
  • ストーリー
    2 out of 5 stars
  • Customer
  • 2015/02/11

Seriously awful voiceover ruined it for me

Would you try another book from Ann Handley and/or Cynthia Barrett?

Unsure at this point

What could Ann Handley have done to make this a more enjoyable book for you?

Used a better voice talent, as well as getting to the point much quicker instead of repeating over and over about what she WILL be covering later in the book. Seems ironic given the topic of the book.

Would you be willing to try another one of Cynthia Barrett’s performances?

No way

10人中8人のお客様がこのレビューが参考になったと答えています。

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Bruce Derflinger
  • 2014/12/19

So much data I'll have to buy the hardcopy

Ann Handley's book is a major reference guide to online communication and content management. The only problem is that she is constantly tossing out cites or references that I didn't have time to write down. This really is a root point from which your understanding and knowledge in this field can grow.

Books like this can live or die on the abilities of the reader. Cynthia Barrett is the reader you would want if you were to pen a book like this. The sparkle in her voice keeps you uplifted and interested through out the book, hers is a very special talent. After listening to her read this book, I think she could read the NY phone book or chant the Bronx Yellow Pages and have you singing along with her.

13人中10人のお客様がこのレビューが参考になったと答えています。

  • 総合評価
    2 out of 5 stars
  • ナレーション
    1 out of 5 stars
  • ストーリー
    1 out of 5 stars
  • maverickny
  • 2014/12/30

Dreadful voiceover spoilt this excellent book

This book wasn’t for you, but who do you think might enjoy it more?

Women into unicats and unicorns

What do you think your next listen will be?

Steven Pressfield, his mellow voice is soothing

How could the performance have been better?

Different person doing the voiceover would have made a huge difference.

I lasted less than 5 mins of the breathless screechy drone, it was like nails on a chalk board. The narrator was sadly the worst I've come across on Audible -- so disappointed! Spoilt the experience and anticipation completely.

You didn’t love this book... but did it have any redeeming qualities?

I'm going to buy the book and read that instead, having glimpsed the book in a store it looked a pretty good read and have followed Ann Handley's excellent blog for a while.

Any additional comments?

Read the book and skip this audio recording. Was disappointed my money was wasted :(

18人中13人のお客様がこのレビューが参考になったと答えています。

  • 総合評価
    4 out of 5 stars
  • ナレーション
    4 out of 5 stars
  • ストーリー
    4 out of 5 stars
  • Anonymous User
  • 2019/04/10

A very informative book

There were many aspects covered and given concrete suggestions of what can be done. Some sections for people who don't write in english were not relevant.

1人中1人のお客様がこのレビューが参考になったと答えています。

  • 総合評価
    1 out of 5 stars
  • ナレーション
    1 out of 5 stars
  • ストーリー
    1 out of 5 stars
  • Mitchell
  • 2017/01/03

Narration..I can't even...

What could have made this a 4 or 5-star listening experience for you?

Non-shit lady that can read

What could Ann Handley have done to make this a more enjoyable book for you?

Non-shit lady that can read

What didn’t you like about Cynthia Barrett’s performance?

Shit lady that can't read

What character would you cut from Everybody Writes?

The shit lady who can't read

Any additional comments?

Shit lady can't read

10人中7人のお客様がこのレビューが参考になったと答えています。

  • 総合評価
    4 out of 5 stars
  • ナレーション
    1 out of 5 stars
  • ストーリー
    3 out of 5 stars
  • Amanda
  • 2016/03/01

Narration of the books really ruins it

Any additional comments?

The narration of this book is really unpleasant. I would way rather listen to a book written by the narrator anyday. The performance of this book is so sterile and fake sounding. There is no life in the reading what so ever. I'm not sure weather its a good book or not because I could not get past the narration.

1人中1人のお客様がこのレビューが参考になったと答えています。

  • 総合評価
    3 out of 5 stars
  • ナレーション
    3 out of 5 stars
  • ストーリー
    2 out of 5 stars
  • Albert R. Bell
  • 2019/05/16

Good blog writing resource that's better as a book

Lots of list, URLs and reference rules that in an audio book are hard to go back to.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    3 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Alvaro C.
  • 2019/03/17

Thorough class on online writing!

I recommend you accelerate the speed to 1.2x and download the Kindle version for the long valuable lists of resources given

  • 総合評価
    1 out of 5 stars
  • Teresa
  • 2019/01/07

O k, for office people, maybe

This was extremely disappointing. Boreing and the narration was flat. I could even finish it.

並べ替え:
絞り込み:
  • 総合評価
    3 out of 5 stars
  • ナレーション
    4 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Andrew Tan
  • 2016/12/07

Great book but probably better to read the book

Great content, very helpful, but book peppered with verbal reading out of URLS and referring to visual examples that are on a separate file. got a bit awkward at times of someone reading out 'h t t p : / / w w w dot website name dot something forward slash something dot something forward slash something...'.

6人中6人のお客様がこのレビューが参考になったと答えています。

  • 総合評価
    5 out of 5 stars
  • ナレーション
    3 out of 5 stars
  • ストーリー
    4 out of 5 stars
  • Kenneth
  • 2017/08/06

Persevere

The value and wisdom Ann shares far outweigh the annoying letter by letter reading of URLs. Why on earth they didn't just state at the start that a landing page of key resources could be found in the show notes, or something, I'd beyond me.

3人中3人のお客様がこのレビューが参考になったと答えています。

  • 総合評価
    1 out of 5 stars
  • ナレーション
    1 out of 5 stars
  • ストーリー
    1 out of 5 stars
  • Neil
  • 2018/10/31

This might be a good book...

This might be a good book...
...but the chances are that you'll struggle to endure the abysmal delivery - unless you enjoy being read to by someone who sounds like she's teaching elementary school kids whilst off her box on downers and happy pills.

This is just painfull to listen to, and playback speed-changing playback produces awful artefacts: the nett result is that you'll either fall asleep or want to punch the reader in the mouth and tell her to ..."get on with it, for God's sake!".

Whatever else this book has to say about writing content, its most potent lesson is how not to read and present an audiobook.

2人中2人のお客様がこのレビューが参考になったと答えています。

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Mr Scott Riley
  • 2015/05/20

Absolutely unparalleled advice

If you're writing anything and plan to write more or just plain do it better, this is for you!

If you're writing anything from tweets and emails through to blog posts and white papers, Ann has great advice, rules, tips and hacks to enable you to get it right!

I absolutely loved this book. Ann's character shone throughout and was brought to life by Cynthia's performance making this such an enjoyable 'read'.

2人中2人のお客様がこのレビューが参考になったと答えています。

  • 総合評価
    3 out of 5 stars
  • ナレーション
    1 out of 5 stars
  • ストーリー
    4 out of 5 stars
  • peanut
  • 2017/01/25

Play on 1.5x speed

This is my current listen, I'm about 2 hours in. I really wanted to enjoy and learn something from this book. Sadly, the narration is terribly dull and to make the pain worse she speaks very slow. So far the book a chore to listen to.

My advice is to listen to the book on 1.5x and then the narrator will be speaking at a normal conversational speed.

I will have to re-listen to the book once I've finished because there are many many times where I found myself asking "what is she talking about?".

As others have mentioned, the content is probably brilliant, but it's let down by bad narration.

1人中1人のお客様がこのレビューが参考になったと答えています。

  • 総合評価
    1 out of 5 stars
  • ナレーション
    1 out of 5 stars
  • ストーリー
    1 out of 5 stars
  • Mr. A. Peterson
  • 2018/08/17

Worst Narrator Ever

I couldn't get very far in this audiobook because the narrator is so infuriatingly awful!! I tried to listen to the points being made by the author but it literally sounds like Alvin the Chipmunk reading the book. Totally given up.

Don't bother. You'll get more value by just buy the printed version.

Cynthia Barrett should find a different job more suited to her - where speaking is not required!

3人中2人のお客様がこのレビューが参考になったと答えています。

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Matthew
  • 2016/07/08

time for a 750 word review...

...I'll save that for something else. good read. picked up a lot of points. I'm very technical and was one of them people who did think writing was too descriptive for me. I only now think that is true for the English literature lessons I used to have in school. when I'm writing what's on my mind or what I want to write about I can write a lot and well. I like the tip about first draft. I do spend silly amounts of time getting caught up in best way to present. then forget what else I had to say!

3人中2人のお客様がこのレビューが参考になったと答えています。

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Gg
  • 2016/04/10

A great practical guide.

A very practical guide. Loved Ann's writing style and humour. Enjoyed and learnt a lot from this book. Narration is also fantastic.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Peter A Edwards
  • 2015/05/20

Exceptional Content

The content is exceptional and well worth the money and I highly recommend it. Lots of useful information about writing.

  • 総合評価
    4 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    3 out of 5 stars
  • Anonymous User
  • 2017/07/07

useful tips about writing content

I liked the book. The author proves with her writing that the tips it gives are right on the spot. If you look for lively read story you don't find it there but audio book is easy to listen. book is made as how to and how not to guide. Covers lots of marketing writing tips. Gives also more general advice on how to write interesting and easy to read text. worth reading if you're interesting in writing marketing or customer oriented content

1人中0人のお客様がこのレビューが参考になったと答えています。

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