Audible会員プラン登録で、12万以上の対象タイトルが聴き放題。

  • Competitive Strategy

  • Techniques for Analyzing Industries and Competitors
  • 著者: Michael E. Porter
  • ナレーター: Scott R. Pollak
  • 再生時間: 15 時間 31 分
  • 5.0 out of 5 stars (2件のカスタマーレビュー)

聴き放題対象外タイトルです。Audible会員登録で、非会員価格の30%OFFで購入できます。

無料体験で、12万以上の対象作品が聴き放題に
オフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月会費1,500円。いつでも退会できます。
『Competitive Strategy』のカバーアート

Competitive Strategy

著者: Michael E. Porter
ナレーター: Scott R. Pollak
¥ 2,170で会員登録し購入

無料体験終了後は月額¥1,500。いつでも退会できます。

¥ 3,100 で購入

¥ 3,100 で購入

下4桁がのクレジットカードで支払う
ボタンを押すと、Audibleの利用規約およびAmazonのプライバシー規約同意したものとみなされます。支払方法および返品等についてはこちら

あらすじ・解説

Now nearing its 60th printing in English and translated into 19 languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world.

Electrifying in its simplicity - like all great breakthroughs - Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He reveals how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.

More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors, and choose competitive positions. The ideas in the audiobook address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.

Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter’s rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century. Competitive Strategy is skillfully narrated by Scott R. Pollak.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

©2008 Free Press (P)2019 Echo Point Books & Media, LLC

同じ著者・ナレーターの作品

Competitive Strategyに寄せられたリスナーの声

総合評価
  • 5 out of 5 stars
  • 星5つ
    2
  • 星4つ
    0
  • 星3つ
    0
  • 星2つ
    0
  • 星1つ
    0
ナレーション
  • 5 out of 5 stars
  • 星5つ
    1
  • 星4つ
    0
  • 星3つ
    0
  • 星2つ
    0
  • 星1つ
    0
ストーリー
  • 5 out of 5 stars
  • 星5つ
    1
  • 星4つ
    0
  • 星3つ
    0
  • 星2つ
    0
  • 星1つ
    0

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。