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  • Blue Ocean Strategy, Expanded Edition

  • How to Create Uncontested Market Space and Make the Competition Irrelevant
  • 著者: W. Chan Kim, Renee Mauborgne
  • ナレーター: Roger Wayne
  • 再生時間: 8 時間 43 分

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2024年5月9日まで2か月無料体験キャンペーン中!詳細はこちらをご確認ください
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『Blue Ocean Strategy, Expanded Edition』のカバーアート

Blue Ocean Strategy, Expanded Edition

著者: W. Chan Kim, Renee Mauborgne
ナレーター: Roger Wayne
2か月間の無料体験を試す

無料体験終了後は月額¥1,500。いつでも退会できます。

¥ 2,200 で購入

¥ 2,200 で購入

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あらすじ・解説

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" - untapped new market spaces ripe for growth. 

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one - "Alignment, Renewal, and Red Ocean Traps" - that address some of the most pressing questions listeners and readers have asked over the years. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.  

©2015 Harvard Business Publishing Corporation (P)2020 Gildan Media

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