How AI, Tracking, and Relentless Follow-Up Helped Richie Colletti Build a High-Conversion Roofing Machine

Most contractors think their biggest problem is lead quality.

Richie Colletti thinks otherwise — and he’s not shy about saying it.

In this episode, Mauricio sits down with Richie Colletti, the owner of Leak Busters Roofing, for an honest and eye-opening conversation about marketing, AI, conversion, and the systems contractors desperately need if they want to grow without burning cash.

Richie has been in roofing for over 32 years and was experimenting with AI long before the rest of the industry caught on. After getting burned by marketing companies and wasting money on ads, he decided to rebuild everything from the inside out — learning AI, studying marketing, and creating his own tracking and sales systems.

The result? A business that converts at a level most contractors never experience.

In this episode, Richie breaks down:

- How he cut his cost per acquisition in half by fixing tracking and follow-up

- The AI avatar ads that generated 205+ leads in a single month

- Why contractors say “the leads suck” when the real problem is their conversion process

- His rehash system that turns “dead leads” into real revenue

- Why tracking CPL, CAC, show rate, and close rate is more important than any ad platform

- How AI now helps his company estimate jobs, train sales reps, and handle admin tasks

- Why he posts 3–5 pieces of content daily — and why being a “local celebrity” matters more than ever

- The mindset shift he believes every contractor can make in just 90 days to transform their business

- This isn’t a theory episode — it’s a brutally practical one.

If you’re tired of wasting money on ads, if your leads aren’t converting, or if you’ve been curious how AI can actually help your business (not just in hype videos), this conversation will give you the clarity and direction you’ve been looking for.

Links & Resources:

Linkedin: https://www.linkedin.com/in/richard-colletti-3b248634/

Facebook: https://www.facebook.com/richie.colletti/

Website: https://myleakbusters.com/