Oliver Jones. The Cut Rate at AIMExpo 2025
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Oliver Jones. The Cut Rate at AIMExpo 2025
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Oliver Jones joins me at AIMExpo 2025. You know him as The Cut Rate. He grew up in Baltimore and later moved to Long Beach. His path started in graphic design and fashion before motorcycles took over. Time in Japan pushed him toward custom building after seeing how common custom bikes were on the street.
Oliver builds bikes to ride. Not for display. He works with metal, breaks things down, and rebuilds with intention. His design background shapes his style and gives his work a look you recognize fast. Many of his bikes have been taken on long cross-country trips.
He earned major respect in the community with multiple Born Free wins. He also worked with Harley-Davidson on custom projects that helped inspire later production ideas. He treats every build as a learning process. His drive comes from passion and curiosity.
You find his work on Instagram and YouTube under The Cut Rate. He talks about staying true to your own vision and ignoring trends. His presence at AIMExpo shows how connected he is with the industry and how he keeps creating new opportunities.