Your podcast is more than content — it’s your product, your positioning, your authority.

In this episode, Donna Kunde (producer of 14 000 podcasts) and Ben Joya (3× international bestselling author) share how to create buzz before launch so you’re not speaking into the void on release day.

Episode Summary

Most podcasters upload quietly and hope someone finds them. Instead, learn how to pre-launch your show like a pro — the same way you’d launch a book or program.

Donna and Ben reveal three simple, proven steps that build awareness, attract early listeners, and position you as someone worth listening to.

Key Insights

🔹 Treat your podcast like an offer — plan and promote it intentionally.

🔹 Start speaking as a host now: “I’m launching a podcast about ___.”

🔹 Share your 13 promises from your roadmap to spark curiosity and trust.

🔹 Ask for feedback as data, not judgment — listen for patterns, not opinions.

🔹 Build your circle of support early — listeners, guests, collaborators, sponsors.

🔹 Momentum creates visibility and confidence before Episode 1 drops.

3 Simple Steps to Pre-Launch Success

1️⃣ Tell People. Share why you’re creating your show and who it serves. Your friends and colleagues want to see you win.

2️⃣ Share Your Promises. Post each episode promise individually or as a series to build anticipation and show what listeners can expect.

3️⃣ Reach Out. Invite guests, partners, and potential sponsors to join your journey. Collaboration creates reach and credibility.

Why It Matters

💡 People follow momentum — talk about your podcast as if it’s already happening.

💡 You train your audience to listen before you publish.

💡 You refine your message now, not ten episodes in.

Action Step (13 Minutes)

✅ Write a one-sentence intro for your podcast (name + who it’s for + result).

✅ Share it with five people today.

✅ Post one promise publicly to build anticipation.

Connect with Donna and Ben

Follow the 13-week roadmap and access resources at influencersformula.com.

For direct support, coaching, or mentorship, reach out anytime through IBGR or the Influencers Formula community.