Every podcast has a personality — and the format you choose defines it.

In this episode, Donna Kunde (co-founder of IBGR Network, producer of 14 000 podcasts) and Ben Joya (3-time international bestselling author) explore the three most common podcast formats — solo, co-hosted, and interview — so you can decide which one best fits your Influencer Persona.

Episode Summary

Your voice, your audience insight, and your unique offer are what make you worth listening to. But how you deliver that message can change everything. Donna and Ben break down the benefits and pitfalls of each podcast style — solo, co-hosted, and interview — and share how to align your format with your purpose and the transformation you promise each season.

Key Takeaways

🔹 Solo Episodes: The best place to start. Establish authority, build confidence behind the mic, and speak directly to your audience.

• ✅ Great for experts teaching frameworks or thought leadership.

• ⚠️ Challenge: Feeling like you’ll “run out of things to say.”

• 💡 Solution: Follow the show-notes framework from Episode 7 to stay on track.

🔹 Co-Hosted Shows: Two voices, shared energy, and built-in accountability.

• Adds variety, chemistry, and deeper conversation.

• Ideal for complementary experts or business partners.

• Helps maintain consistency — your co-host keeps you showing up.

🔹 Interview Format: Featuring guests multiplies reach and credibility.

• You borrow authority by the company you keep.

• Perfect for networking, lead generation, and community building.

• Watch-outs: manage time, keep focus, and guide your guest back to your promise.

Pro Tip:

You don’t have to choose one format forever. Your show can evolve by season:

🎧 Season 1 → Solo to establish expertise.

🎤 Season 2 → Add a co-host or guest experts to expand reach.

🗣️ Future Seasons → Mix and match based on theme and strategy.

The key is clarity and consistency. Every format should serve your overarching promise — the transformation you deliver to your listeners.

Action Step (13 Minutes)

1️⃣ Listen to three podcasts — one solo, one co-hosted, one interview-based.

2️⃣ Note which style feels most natural and aligned with your message.

3️⃣ Decide the format for your next season and schedule your first recording.

Remember: It’s your podcast, your platform, your voice. You can always adjust as you grow.

Next Steps & Resources

Stay on track with the 13-week roadmap at influencersformula.com.

Need direct guidance? Reach out at IBGR.info for personalized podcast support.