BMW is betting big on its future with the launch of Neue Klasse, a sweeping overhaul of its entire vehicle lineup. Host Derryn Wong speaks with Lars Nielsen, managing director of BMW Group Asia, about why the German carmaker is making its boldest move in more than a century.

From 800 km EV ranges and new software-defined cars to partnerships in China and in-car gaming, BMW is reinventing what it means to drive a car. What does this leap mean for the industry and consumers alike?

Highlights:

02:50 Why the total reboot

05:02 EV sales are still growing

06:41 Neue Klasse’s new features

08:55 Integrating Chinese software

11:18 Cars as consumer products

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Send us your questions, thoughts, story ideas, and feedback to btpodcasts@sph.com.sg.

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Written and hosted by: Derryn Wong (derrynwong@sph.com.sg)

With Lars Nielsen, managing director, BMW Group Asia

Edited by: Emily Liu & Claressa Monteiro

Produced by: Derryn Wong, Emily Liu & Chai Pei Chieh

A podcast by BT Podcasts, The Business Times, SPH Media

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