If social media feels heavier than it used to, you’re not imagining it. Infinite feeds, algorithm whiplash, and the pressure to post “one more thing” can drain the very creativity we’re trying to share. Here’s the shift: treat social media like a stage you step onto with intent—not a sofa you collapse into by default.

A stage has purpose: you arrive prepared, you deliver, you connect, you step off. A sofa invites scrolling, numbing, and losing track of the most precious resource you own—your attention. When you design systems that honor the stage, you get 90% of the upside with a fraction of the noise.

Create before you consume. Get your ideas out of your head and into the world first. Then study the landscape with clear eyes: What worked? What didn’t? What can you improve next rep?

• Systems resist their systems: your schedule, not the algorithm, sets when and how you show up
• Frameworks, not feeds: reusable prompts and formats that make creation repeatable
• Stagecraft: show up to present, connect, and move the ball forward—then step off

The big idea?
Social platforms are powerful—when they serve your purpose. Use them as a stage: step on with intention, deliver your best, connect with your people, and step off before the sofa starts calling your name. For the full playbook—including how to set boundaries that stick—check out this week’s episode of the show.