Global potato demand is about 350 million metric tons today and poised to attain 383.1 million metric tons by 2030, outpacing present global supply 306 million metric tons.

A growing population, specialized needs and high nutritional profile are driving demand.

This presents unique opportunities for participation and especially in the developing world -with favourable conditions to grow potato, create opportunities and earn serving export market but also domestic market the crop easy and cheap to grow and promoting food and income security.

Even, the value chain could present greater and better opportunities. Processed products constitute 34% of the potato market and demand for the category is projected to increase by 70% to 2030.

Last year, while USD 7.1bn potato were exported, more than twice of that USD 17.3bn processed potato were exported.It thus appears sensible to exploit opportunity in the space but not without having deeper insights.

Bulk of producers barely meet their production target, produces go spoilt/wasted, value-added products are not exploited or even lack competitive appeal.

In this Masterclass you would have in-depth insights about potato production, efficient production, constraints and navigating them, value chain opportunities, sales and marketing strategies, innovative production for export markets, creating sustainable venture and wealth, etc.