
What UNICEF UK taught me about purpose-led leadership, integrity & change
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Leadership isn’t just about vision and strategy. It’s about the moments when you have to make hard choices that won’t please everyone.
Join us once again in this mini episode of Leaders with Purpose, as we sit down with Louise Lane, Chief Marketing & Partnerships Officer at UNICEF UK, to talk about the messy, human side of leadership.
From returning off maternity leave straight into a major organisational restructure, to facing decisions that impact people’s jobs, Louise shares how she’s learned to hold onto resilience and purpose even when the path forward feels uncertain.
We talk about what it really means to:
- Live with constant change and uncertainty in the non-profit sector
- Lead teams through restructuring without losing your humanity
- Recognise the “trade-offs” of purpose-led work that few people speak about
Louise also reflects on the books, mentors, and frameworks that shaped her leadership including ‘Who Moved My Cheese?’ by Spencer Jonhson and ‘Uncertainty Experts’ by Sam Conniff.
If you’ve ever wondered what leadership really feels like behind the job titles and press releases, this conversation is for you!
Turn the notification bell on to hear more unfiltered stories from leaders across non-profits, higher education, culture, and social impact.
References:
Who moved my cheese? By Spencer Johnson: https://amzn.eu/d/ceG8Gv1
Uncertainty Experts by Sam Conniff: https://www.uncertaintyexperts.com/
UNICEF UK Soccer Aid: https://www.socceraid.org.uk/
Connect with us:
Rebecca Hull: https://www.linkedin.com/in/rebecca-hull-75a78b39/
Lou Lai: https://www.linkedin.com/in/louise-lai-3958962a/
Louise Lane: https://www.linkedin.com/in/louise-lane-2765222a/