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あらすじ・解説

The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure their survival. The rise of online shopping, and its primary player, Amazon, is at the heart of many of these changes and opportunities. Amazon explores the e-commerce giant's strategies, providing original insight at a time when the company is on the cusp of revolutionizing itself even further. 

Amazon's relentless dissatisfaction with the status quo is what makes it such an extraordinary retailer. This audiobook explores whether Amazon has what it takes to become a credible grocery retailer, and as it transitions to bricks and mortar retailing, explores whether Amazon's stores can be as compelling as its online offering and if innovations such as voice technology, checkout-free stores, and its Prime ecosystem will fundamentally change the way consumers shop.

Written by industry-leading retail analysts who have spent decades providing research-based analysis and opinion, Amazon analyzes the impact these initiatives will have on the wider retail sector and the lessons that can be learned from its unprecedented rise to dominance, as stores of the future become less about transactions and more about experiences.

©2019 Natalie Berg (P)2019 Natalie Berg

同じ著者・ナレーターの作品

Amazon: How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerceに寄せられたリスナーの声

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  • 総合評価
    1 out of 5 stars
  • ナレーション
    2 out of 5 stars
  • ストーリー
    1 out of 5 stars
  • dennis
  • 2019/06/05

Nothing like I thought.

I had a very difficult time making it to the end it was so bad. It's only about half about Amazon and all the rest is about every company in the world I never heard of as she goes into depth about what other countries are doing. This is a terribly boring, un-interesting work and far more like a masters degree thesis rather than a commercially successful read and offering an interesting story.
The book has a clinical approach to it and uses tons and tons of inside industry words no one cares about or is interested in. All in it's a history of how people buy and how they MAY or MAY NOT buy in the future. Of course in all it's history, Amazon has never, EVER done one single thing wrong as a company so the book ends up being a long paid commercial for a company that as we know hasn't been as honest and forth right as we all thought it was going to be or wanted it to be. I would never recommend this book i'm sorry to say.