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"Questions have literally moved mountains, powered rockets, and instantly developed images.... Berger focuses on what he calls ‘Beautiful Questions’...that can lead to game-changing answers and results. These are questions that, once raised, tend to get people thinking in a different way.'' (Steven Heller, The Atlantic)

"A fascinating look at the power of questioning to ignite change - in our companies, schools, careers, and in our daily lives." (Huffington Post

"One closes Berger’s book newly conscious of the significance of smart questions." (The New York Times Book Review

あらすじ・解説

Bloomsbury presents A More Beautiful Question by Warren Berger, read by Michael Cummings.

To get the best answer - in business, in life - you have to ask the best possible question. Innovation expert Warren Berger shows that ability is both an art and a science.

It may be the most underappreciated tool at our disposal, one we learn to use well in infancy - and then abandon as we grow older. Critical to learning, innovation, success, even to happiness - yet often discouraged in our schools and workplaces - it can unlock new business opportunities and reinvent industries, spark creative insights at many levels, and provide a transformative new outlook on life. It is the ability to question - and to do so deeply, imaginatively, and "beautifully". 

In this fascinating exploration of the surprising power of questioning, innovation expert Warren Berger reveals that powerhouse businesses like Google, Nike, and Netflix, as well as hot Silicon Valley start-ups like Pandora and Airbnb, are fueled by the ability to ask fundamental, game-changing questions. But Berger also shares human stories of people using questioning to solve everyday problems - from "How can I adapt my career in a time of constant change?" to "How can I step back from the daily rush and figure out what really makes me happy?"

By showing how to approach questioning with an open, curious mind and a willingness to work through a series of "Why", "What if", and "How" queries, Berger offers an inspiring framework of how we can all arrive at better solutions, fresh possibilities, and greater success in business and life.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2014 Warren Berger (P)2021 Bloomsbury Publishing Plc

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